![]() ![]() While reporting on the world of fakes, I bought a counterfeit version of a patented oven mitt, fake cosmetics, a discontinued toothbrush head, and even a knockoff car booster seat without safety certification. The retailer supplements that with a tool that allows brands to shut down listings for counterfeits they find on Amazon, as well as the Transparency program, an individual product verification system.īut fakes and mislabeled products still slip through. In February 2019, Amazon announced Project Zero, which preempts counterfeit listings using machine learning, an algorithm-based tool that relies on data to make predictions. And some brands have praised Amazon for at least taking steps to prevent the sale of knockoffs. For the 53 percent of listings run by third-party sellers, Amazon has explicit rules against selling counterfeits, and harsh penalties that may result in account termination or even legal action. ![]() More than half of what people can buy through Amazon isn’t directly sold by Amazon-even some things that ship via Prime come from third-party sellers. ![]() Even worse, I’ve had people tell me stories about buying a random charger from Amazon only to find it clicking, heating up, or even melting after malfunctioning.īuying from Amazon can be trickier than it seems. Sometimes things you buy online can seem fishy right out of the box: I’ve squinted my eyes at packaging with fuzzy printing, a toothbrush head that wouldn’t fit on the brush, and a water filter that drained suspiciously quickly. ![]()
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